Brand Campaign Package

This photo shoot focuses on creating impactful photos that communicate the identity of the brand, capturing the key elements of its DNA, and lifestyle it offers to clients. The objective is to create images that are memorable and can elevate the brand and attract new clients.

Delivery: All digital proofs delivered to the client; 4 - 6 retouched images

Pricing: Discussed during the free consultations and depends on the specifics of your project.

Lookbook Package

This fashion shoot captures the key products of the collection, creating a cohesive mood for the customer. The images are often used for presenting the collection to wholesale retailers or engaging with followers on social media.

Delivery: All digital proofs delivered to the client, 1 - 2 retouched images per product

Pricing: Discussed during the free consultations and depends on the specifics of your project.

Process

Consultation: Regardless of the session you want to book, we schedule a free client consultation with you that takes place via phone or video call (if you like, you can send us an email summarizing your project beforehand). In-person meetings are also available upon request.

During this time, we talk about the details of your project, including the shoot’s overall mood, goals, budget, target audience, scheduling, number of items to photograph, usage/licensing, delivery timeline and image requirements.

Estimate: Based on this information, we provide a detailed estimate and production plan that may include pre-shooting, location scouting, casting assistance, setup coordination, processing and image delivery. You may not have all the information during our initial consultation, so we work with you to outline options and put together a plan to tackle your project with confidence.

Booking: Once you accept the estimate and we have a good plan, we will send you a custom booking link and call sheet detailing the shooting schedule.

Timeline

• All digital proofs are delivered 2 business days after the shoot via email. Files over 10 GB will be transmitted via an external hard drive.

• Basic image retouching (color correction, blemish removal, etc.) is complete within 2 weeks after the selection from the client.

• Per the request of the client, advanced retouching is billed at $75/hour.

Experience

Cleveland Magazine, Pulse Magazine, TED Magazine, Crate and Barrell, Mona B, Oceanne, Art of Cloth, Girl with a Pearl, etc.

Advertising and Product Photography FAQs

What if I don’t know the overall theme I want to capture?

During the consultation, we work with you to understand your target audience, key values of your brand and lifestyle you deliver to your clients. Often times our clients show us images they found on the web or social media that inspire them and align with the overall mood they would like to capture. Based on this information, we propose a custom theme that reflects your brand’s aesthetic for your advertising campaign or catalog/lookbook.

Do I have to sign any paperwork?

Yes, both parties sign a contract; this helps with setting the right expectations and ensuring we are on the same page. Among other items, it details the project, delivery, and usage of images.

I would like the shoot to take place during normal business hours / over the weekend. Are you available?

The calendar can generally be adjusted to meet the client’s schedule and timelines (just give us enough notice).

Where will the advertising campaign and lookbook shoot take place?

Depending on the theme you pick, the shoot can take place outside on location or in a studio setting.

How does the lookbook package differ from the advertising campaign?

The lookbook package features more products and all images are unified by one theme. For example, a collection of retail clothing shown above was united by an urban feel and minimalist color accents to highlight the garment’s unique cuts.

The advertising campaign package is focused on promoting your company, not a collection of products. The images are constructed to be more creatively infused and memorable.

Can I attend the shoot?

Absolutely! We encourage a representative or a few members of your team to attend the shoot. At the shoot you will be able to preview the images as they are being developed and tweak the production to make sure you get the content that you want.

Why is product photography important?

1. Good product photography elevates your product so you can set premium prices and makes your brand recognizable.

2. Consistency sells. Customers will stay on your website longer if products are photographed in a clean way and are easy to compare.

3. The ability to view products from multiple angles cuts down on the cost of returns.

Do you provide models for photo shoots?

While we are happy to refer you to model agencies or assist with model casting, we are not responsible for contracting models. In some cases, we may be able to reach out to models we have worked with in the past, but the booking would still have to go through the agency.

Who else should I book for the shoot?

It may be a good idea to secure a wardrobe stylist and make-up artist in addition to model(s) for your shoot.

What is the benefit of hiring a stylist for the shoot?

• A stylist takes a list of products that you want to photograph and mixes it into outfits that appeal to your target audience.

• A stylist is present during the shoot, prepares clothes and ensures they look good on the model (think creases, wrinkles, tucking shirts and picking the right props). This helps cut down on time spent fixing images in post-production.

• A stylist optimizes the rack and makes the shoot go faster, which means you can get your products in front of the customers sooner.

What kind of usage rights will I get to the photos?

We are happy to provide the images to use on your website/social media at no additional cost. Image rights for print or advertisement are negotiated separately.

What is a style guide in product photography?

A style guide is a visual manual that not only overviews the direction of the shoot, but also serves as a reference for the number of angles per each product type, product styling, possible model poses and image framing. Don’t worry if you haven’t thought through these details yet, we can help you with putting your own style guide together. By making these choices beforehand, you cut down on the photography production time and ensure all team members are on board with your vision.

What do I need to do to prepare for the lookbook shoot?

We advise to develop a list of products you want to feature in the lookbook shoot. After you finalize the products you want to highlight, they need to be assembled into outfits (at this point you may benefit from the input of a stylist).

An itemized shot list is developed, detailing the key items to photograph and any corresponding clothes or props to complete the look. We use this list during the shoot to make sure we photograph all products in the right combinations.

Do you do photography for Instagram?

Yes, we work with clients on developing content for their social media accounts. For this assignment, we pay close attention to the brand’s identity and build out storytelling through consistent images. We also take into account your marketing collateral, customer personas, upcoming collaborations and promotions. We do this to build a strong visual language for your company, so that when your customers see an image in their Instagram feed, they can instantly recognize your company. The lookbook package works best for this type of project and can be further customized to span multiple months or seasons.

Do you provide discounts to regular clients?

Yes, we offer a discounted rate for retailers and businesses that book two or more shoots per year with us. This often happens when you offer seasonal products or introduce new offerings to your clients throughout the year. It is also a great opportunity for businesses who rely on social media to increase sales, engage with clients and stay true to their visual language.

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